Hydro 74 is Joshua M Smith, a real visual force to be reckoned with. It’s not easy to carve out anything resembling a truly original style in regards to vector illustration but this guy seems to hit the nail on the head every time. A constant source of inspiration, his type treatments are some of the best reference material for logo design I’ve seen in a while. Interview/showcase in the upcoming issue maybe?

Hydro74 website

Posted in Design, Illustration.

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