Make It Count: Chapter 1

I’ve been looking forward to this… the first chapter of a four part film, telling the story behind Element. From it’s early roots as an offshoot of New Deal, to the global brand it is today.

“MAKE IT COUNT is a four-part documentary, which showcases Element’s defining moments and delves into its compelling story. From its humble beginnings, to a forward thinking global brand, this film covers two decades of stories and imagery.

In creating Chapter 1 of 4, “WIND” Kirk Dianda (director) followed Johnny Schillereff (Element founder & president) and dug into his history, interviewing the very people that have shaped his life and the company. The opening and closing sequences give you a small taste of the diverse community of people interviewed for the entire project, topics covered, and nostalgia that was un-earthed.”

The remaining three chapters are to be released on the first of each month. Use the button on the bottom right of the player to view full screen.

Posted in Culture, Documentaries, Skateboarding.

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