Part 3 of the element documentary is out. I was a little skeptical when this series started, expecting to enjoy the early period but lose interest as it moved into more recent history. I’m pleased to say I was wrong and with this latest episode I’m understanding a lot more about the brands trajectory from what I remember in the mid-nineties to where it is today.

“MAKE IT COUNT is a four-part documentary, which showcases Element’s defining moments and delves into its compelling story. From its humble beginnings, to a forward thinking global brand, this film covers two decades of stories and imagery.”

Here’s links to the Chapter 1 and Chapter 2 posts with embedded video as above.